Pack Expo International 2018

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To stand out in Brazil’s competitive beer market, Cerveja Leuven partnered with HP Inc. to create a label with a multicolored reflection and applied gloss lamination to up the “cool factor.” To further stand out, the label also incorporated augmented reality technology, allowing consumers who download the customer’s app to access enhanced product content. The augmented reality helped make Dragon IPA a popular gift item.  

Cerveja Leuven

6/15

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