BrauBeviale 2018 review: Craft and sustainability trends in brewing
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Crown showcased CrownConnect technology which was developed in conjunction with EVRYTHNG, a GS1 US Solution Partner. The technology enables codes to be scanned via smartphone to help brands build loyalty through rewards and contests as well as delivering critical purchasing data that can help to shape future marketing and promotional campaigns. CrownConnect made its commercial debut in June with FACT water and its Almond Blockchain platform.