NPD in action: RTD beverage innovationOct 2018
The growing demand for “craft” products offers companies an effective route to experiment with product differentiation and premiumization. The strong consumer demand for portability and convenience has also resulted in innovations in packaging shape, use of lighter packaging materials and an increased application of flexible packaging options. The need for greater convenience has also spurred innovation in self-heating and self-cooling cans.
Aqua Reflection Sparkling Mineral Water (Indonesia). Sparkling mountain mineral water in a 380ml glass bottle.