NPD in action: RTD beverage innovation

The growing demand for “craft” products offers companies an effective route to experiment with product differentiation and premiumization. The strong consumer demand for portability and convenience has also resulted in innovations in packaging shape, use of lighter packaging materials and an increased application of flexible packaging options. The need for greater convenience has also spurred innovation in self-heating and self-cooling cans.

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Fizzics Sparkling Cold Brew Coffee with French Vanilla Flavor (US). French vanilla flavored sparkling cold brew coffee made from premium Arabica beans brewed to perfection. Comes in a 252ml self-chilling aluminum can. The most intriguing part of the new product announcement is regarding the packaging, which sees the cold coffee contained in a can that is self-cooling. Consumers can simply turn the can upside-down and twist the base, which will activate CO2 to help cool the can to the perfect drinking temperature.