NPD in action: RTD beverage innovation

The growing demand for “craft” products offers companies an effective route to experiment with product differentiation and premiumization. The strong consumer demand for portability and convenience has also resulted in innovations in packaging shape, use of lighter packaging materials and an increased application of flexible packaging options. The need for greater convenience has also spurred innovation in self-heating and self-cooling cans.

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Juice from the Raw with Detox Greens: Pineapple, Celery, Cucumber, Green Kale, Spinach and Dandelion Juice (US). Cold pressed pineapple, Celery, Cucumber, Green Kale, Spinach and Dandelion Juice packaged in a 473ml PET bottle. Recyclable packaging.