NPD in action: Eye-catching ready meals

Aug 2018

In this era of bountiful choice, ready meals are best packaged using colors and premium packaging to catch the consumer’s eye. As shoppers continue to value authenticity and transparency, packaging increasingly features images of the meal itself and see-through packaging to provide a real-life snippet of how the product looks and tastes.


Eastern Aloo Mutter (India). Ready to heat and eat aloo mutter (potatoes and green peas dish) in a plastic retort pouch held in a carton box. Transcend to your mom's kitchen taste when you take a bite of the delectable vegetarian dish.