NPD in action: RTD beverage innovation

Oct 2018

The growing demand for “craft” products offers companies an effective route to experiment with product differentiation and premiumization. The strong consumer demand for portability and convenience has also resulted in innovations in packaging shape, use of lighter packaging materials and an increased application of flexible packaging options. The need for greater convenience has also spurred innovation in self-heating and self-cooling cans.


Paper Boat Drinks and Memories Chilli Guava Juice (India). Ready-to-serve chili and guava fruit juice, in a 200ml plastic doy pouch. No preservatives. No added colors. 100% vegetarian. No GMOs.