NPD in action: RTD beverage innovation

The growing demand for “craft” products offers companies an effective route to experiment with product differentiation and premiumization. The strong consumer demand for portability and convenience has also resulted in innovations in packaging shape, use of lighter packaging materials and an increased application of flexible packaging options. The need for greater convenience has also spurred innovation in self-heating and self-cooling cans.

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Langfarm Nuoc Cot Dau Tam: Mulberry Concentrate (Vietnam). Mulberry concentrate in a 250ml glass bottle. Made from fresh mulberry. No added color. No added flavor. According to medical records mulberry is a source of anthocyanins, which is an anti-aging factor, improves skin, and eye.