NPD in action: Eye-catching ready meals

Aug 2018

In this era of bountiful choice, ready meals are best packaged using colors and premium packaging to catch the consumer’s eye. As shoppers continue to value authenticity and transparency, packaging increasingly features images of the meal itself and see-through packaging to provide a real-life snippet of how the product looks and tastes.


Pick N Pay Spaghetti Carbonara (South Africa). Quick and tasty spaghetti served with a creamy sauce topped with bacon and pecorino cheese. Comes in an aluminum tray with plastic film, held in a cardboard sleeve.