Digital brand engagement

Jun 2023

Brands are starting to embrace the full potential of consumer connections by enhancing real life with digital experiences. New F&B packaging launches show that brands are willing to engage consumers with digital technologies such as QR codes. Consumers can scan the codes and get advice about various diet and wellness needs and receive information about the brand’s environmental sustainability credentials.


 Nestle Go Free Gluten Free Honey Nut Flakes (UK)

  • Gluten-free flakes of toasted corn with honey, chopped peanuts, and fortified with vitamins, in a 350 g flat plastic pouch held in a carton folded box. 
  • Green Dot Certified. Recyclable packaging.
  • For more information on how to live well gluten-free, scan the QR code.