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Goodbye bag-in-box: Bakery and cereals packaging

Mar 2019

There has been a steady growth in the number of flexible packaging options in the cereal category, with manufacturers moving away from traditional bag-in-box options to flexible pouches and stand-up bags. For the bakery category, there has been a significant increase in the number of product launches that are packaged using bio-based/biodegradable materials such as paper, cardboard or bio-plastics. Both categories have witnessed an increase in the launch activity for products with an ethical – packaging claim.  

Snack Chic Pan De Queso Gluten Free Cheese Breads (Mexico)
Onda Zen Granola Salgada Salty Granola (Brazil)
Organic Tree Whole Wheat Flour (India)
Faithful to Nature Rolled Oats (South Africa)
Quaker Unsweetened Overnight Oats With Chia Seeds (US)
My Muesli Banana Choco Porridge (Germany)
Old El Paso Stand N Stuff Whole Wheat Tortillas (Denmark)
Happy Inside Simply Strawberry Cereal (US)
Central Market Baguette Crisps Harvest Multigrain (Mexico)
Straw Propeller Gourmet Foods Organic Gluten Free Oats: Almond Cacao Crunch (US)

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Snack Chic Pan De Queso Gluten Free Cheese Breads (Mexico). Frozen gluten free cheese breads in a 350g resealable paper-based pouch. Packaged in a Bak2Earth, oxo-biodegradable pouch. 

Innova Market Insight data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
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Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
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F&B launches during Valentine’s season registered a growth rate of 6% between October 2018 – September 2023. Confectionery led the way, constituting over two-thirds of the launches in this period. Plastic remained a crucial packaging material, accounting for 71% of launches. Aluminum-packed products showcased innovation with a 20% CAGR (Global, October 2018 – September 2023). Meanwhile, a shift toward recyclable packaging was noticed, and responsible sourcing claims gained traction.
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Packaging can play a pivotal role in fighting climate change, offering opportunities to reduce waste and emissions. Innovative, sustainable packaging solutions hold the potential to reduce environmental impact, fostering a more eco-conscious approach to consumption. Packaging Insights presents ten products that are part of this trend.  
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