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Christmas-themed seasonal packaging

Dec 2020

The festive period is an essential time for companies to capitalize on consumers’ spirit of generosity and boost sales through limited-edition flavors and seasonal packaging launches. While Christmas-themed offerings are found across various categories, more than half of the launches are in the confectionery category (Global, July – Nov 2020).

Baker Street
Montezumas
Nestlé
Create A Cake
Moser Roth
Hersheys
Taste The Difference
Schaer
Horlicks Ho Ho
Cadbury
Asda
Woolworths

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Baker Street Stollen Bites (UK). Stollen bites with 20% marzipan filling. Comes in a paper tray, held in a plastic packet. 

Innova Market Insights data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
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Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
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F&B launches during Valentine’s season registered a growth rate of 6% between October 2018 – September 2023. Confectionery led the way, constituting over two-thirds of the launches in this period. Plastic remained a crucial packaging material, accounting for 71% of launches. Aluminum-packed products showcased innovation with a 20% CAGR (Global, October 2018 – September 2023). Meanwhile, a shift toward recyclable packaging was noticed, and responsible sourcing claims gained traction.
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Packaging can play a pivotal role in fighting climate change, offering opportunities to reduce waste and emissions. Innovative, sustainable packaging solutions hold the potential to reduce environmental impact, fostering a more eco-conscious approach to consumption. Packaging Insights presents ten products that are part of this trend.  
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