Conscientious consumption: Meat, Fish & Eggs

Aug 2019

Growth in the meat, fish and egg category is stimulated by high-protein diets; greater demand for fresh meat over processed meats; easier availability of free-range, GMO-free and organic certified meat products; sodium-reduced options; increasing premiumization; and flavor innovation (ethnic specialities and spices). Plastics are the predominant material of choice, being used for packaging nearly three quarters of all meat, fish and egg launches in the past five years. In 2018, trays (38 percent) and packets (38 percent) are the top packaging formats for the category.


Garden Gourmet À La Greque Glorious Greek Burger (Netherlands). Vegetable burger with zucchini, red quinoa and feta cheese, in a polypropylene tray held in a cardboard sleeve.