Digital brand engagement
Jun 2023Brands are starting to embrace the full potential of consumer connections by enhancing real life with digital experiences. New F&B packaging launches show that brands are willing to engage consumers with digital technologies such as QR codes. Consumers can scan the codes and get advice about various diet and wellness needs and receive information about the brand’s environmental sustainability credentials.
Nestle Go Free Gluten Free Honey Nut Flakes (UK)
- Gluten-free flakes of toasted corn with honey, chopped peanuts, and fortified with vitamins, in a 350 g flat plastic pouch held in a carton folded box.
- Green Dot Certified. Recyclable packaging.
- For more information on how to live well gluten-free, scan the QR code.
Easter packaging innovation
Mar 2024Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
Beauty products packaging
Mar 2024Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
Baby & Toddlers packaging innovation
Mar 2024Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
Valentine’s packaging innovation
Feb 2024F&B launches during Valentine’s season registered a growth rate of 6% between October 2018 – September 2023. Confectionery led the way, constituting over two-thirds of the launches in this period. Plastic remained a crucial packaging material, accounting for 71% of launches. Aluminum-packed products showcased innovation with a 20% CAGR (Global, October 2018 – September 2023). Meanwhile, a shift toward recyclable packaging was noticed, and responsible sourcing claims gained traction.
Packaging vs. climate change
Jan 2024Packaging can play a pivotal role in fighting climate change, offering opportunities to reduce waste and emissions. Innovative, sustainable packaging solutions hold the potential to reduce environmental impact, fostering a more eco-conscious approach to consumption. Packaging Insights presents ten products that are part of this trend.
Renewable revolution
Jan 2024F&B packaging manufacturers are seeking ways to produce more environmentally sustainable packaging solutions. To achieve that, companies are championing eco-friendly materials derived from renewable sources like plant-based and biodegradable elements, aiming to reduce environmental footprint.