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Healthier indulgence: Packing desserts and ice cream

Jun 2019

Manufacturers are launching high protein, low-calorie, reduced sugar and dairy-free variants to keep pace with the demand for healthier indulgence. Within the ice cream segment, owing to the shelving conditions, tubs remain the packaging format of choice. Cardboard tubs are used in twice as many ice cream launches as plastic tubs. However, within the desserts segment, plastic trays are the most widely used packaging format, with individual portion desserts being predominantly sold in trays, often held in a cardboard sleeve.

Rebel 6G Carbs Butter Pecan Ice Cream (US).
Movenpick Classics Vanilla Dream Ice Cream (Sri Lanka)
Yasso Snack Buddies Fudge Space Chip Frozen Greek Yogurt Bars (US)
Hakuna Banana Blueberry Banana Based Non Dairy Frozen Dessert (US)
Nestle Extrafino Chocolate And Caramel Cream (Spain)
Jenis Dairy Free Texas Sheet Cake Frozen Dessert (US)
Cadbury Dairy Milk Turkish Desserts (UK)
Morrisons The Best Crèmes Brulees (UK)
Alden’s Organic Mint Chip Ice Cream (US)
Nestle Gold Crunchy Cappuccino Mousse (Spain)

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Rebel 6G Carbs Butter Pecan Ice Cream (US). A high fat, low carb butter pecan ice cream with no added sugar held in a 473ml cardboard tub. 

Innova Market Insight data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
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Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
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F&B launches during Valentine’s season registered a growth rate of 6% between October 2018 – September 2023. Confectionery led the way, constituting over two-thirds of the launches in this period. Plastic remained a crucial packaging material, accounting for 71% of launches. Aluminum-packed products showcased innovation with a 20% CAGR (Global, October 2018 – September 2023). Meanwhile, a shift toward recyclable packaging was noticed, and responsible sourcing claims gained traction.
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Packaging can play a pivotal role in fighting climate change, offering opportunities to reduce waste and emissions. Innovative, sustainable packaging solutions hold the potential to reduce environmental impact, fostering a more eco-conscious approach to consumption. Packaging Insights presents ten products that are part of this trend.  
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