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Personal care packaging’s circular focus

Mar 2021

Innovation in personal care packaging is largely focused around the incorporation of recycled material in line with the developing circular economy. However, some brands are also exploring biodegradable packaging, and plastic-reduced or even plastic-free alternatives.

Syoss
Isana Men
Humble
Baylis And Harding
Shinzui
Garnier
Ecos
Souldrops
Nivea
Marcels
Sanex
Raw Sugar

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Humble Natural Sustainable Beauty Ruse And Frankincense Bath Honey (UK). Humble Natural Sustainable Beauty Ruse And Frankincense Bath Honey comes in a 275 ml glass bottle. It is naturally derived with 96% ingredients. Humble bath honey is blended with aloe vera, oat extract and naturally cleansing willow bark. Carefully created with natural, biodegradable ingredients. Cruelty-free. Made in England. Recyclable and recycled packaging. 

Innova Market Insights data suggests that the plant-based food industry has grown with a compound annual growth rate of 32% between July 2018 - June 2023, across various food categories. Throughout the expansion, plastic remained a dominant packaging material with two third of shares, while more rapid growth of 107% was witnessed in food packed in aluminum foil. Notably, plant-based food packaging with environmental claims such as biodegradable, plastic-free and carbon labeling experienced surges. In the past five years, innovative food packaging methods such as no seal, modified atmosphere packaging and thermoformer were among the fastest growing innovations.
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Recyclable is the leading category in sustainable packaging claims for F&B launches. Innova Market Insights data indicates that recyclable packaging claims experienced a global 7% growth from Jul 2018 to Jun 2023 (CAGR). These claims were applied to products packed in materials like Plastic – Not Specified, Carton and Plastic – PET. Additionally, the utilization of alternate materials for recyclable claims has surged in the last five years. Bio-based materials have furthermore witnessed a steep growth of 78%.
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To fight food waste, innovative trends for F&B packaging have emerged. Active and modified atmosphere packaging techniques create optimal environments to extend a product’s shelf life while portion-controlled and single-serve packaging help manage consumption and reduce excess. 
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Innova Market Insights has registered a noticeable increase in F&B product launches that are packaged using fewer materials. From July 2018 to June 2023, products with a claim to have used less packaging registered a +55% average annual compound growth. The category that reduced its packaging the most was Meat, Fish & Eggs.
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According to Innova Market Insights, barrier coating innovation is transforming how products are protected and boosting environmental sustainability in packaging. These advanced coatings create a barrier against moisture, oxygen, light and contaminants, keeping products fresh and reducing food waste.
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Brands are starting to embrace the full potential of consumer connections by enhancing real life with digital experiences. New F&B packaging launches show that brands are willing to engage consumers with digital technologies such as QR codes. Consumers can scan the codes and get advice about various diet and wellness needs and receive information about the brand’s environmental sustainability credentials.
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