Bottoms up: NPD in alcoholic beverage packaging
Feb 2019Indulgence is still key in NPD for alcoholic beverages, as companies continue to offer high-end artisanal and handcrafted liqueurs using seasonal flavors and novel ingredients. Premium offerings are often packaged in glass, which remains the material of choice for alcoholic beverages. There is a rise in alternative packaging formats for traditional categories such as wine, with cans and bag-in-box formats gaining popularity. Innovations in can packaging include the nitro can, which replicates the sensory characteristics of a nitrogenated draught beer for on-the-go consumption, and Carslberg’s snap-pack, which addresses reduction in waste produced from single-use plastic shrink wraps.
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Kahlua Espresso Martini (Australia). The kahlua espresso martini can has been designed with a first-of-its- kind packaging for the RTD cocktail industry. This innovative can is fitted with a smart nitrogen widget, forces bubbles to the surface as soon as the can is opened, creating the classic espresso martini crema. Packaged in a 200ml aluminum can.
