NPD in action: Seasonal confectionary designs

Dec 2018

Festive periods are often filled with celebration, giving brands an excuse to experiment with their packaging design to create a product with a premium positioning. Investing time and money into creative packaging can be an effective way for retailers to stand out from their competitors and, in turn, have a positive impact on sales. With the holiday season just around the corner, several confectionery brands have begun to launch limited edition offerings with a Christmas themed packaging design.


Lindt Susse Grusse Whole Milk Chocolates With Various Fillings For Christmas Time (Germany). Twenty-two whole milk chocolate balls with various fillings (crème brulee, nougat, baked apple, pistachio and cresta), individually wrapped using aluminum foil wrapper, held in a 250g Christmas themed carton box.