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Holiday designs: Easter eggs

Apr 2019

During the lead up to a festive season, brands often consider investing in seasonal packages to capitalize on consumers’ generous spirit during these periods. Besides strengthening brand identity, seasonal packaging can help to boost sales and outshine competitors. With Easter just around the corner, several confectionery brands have begun to launch limited edition offerings with an Easter-themed packaging design. 

Nestle Kitkat Egg And Bars Made With Ruby Cocoa Beans (UK)
Cadbury Mini Eggs Chocolate Candy (Canada)
Maltesers Shaky Egg A Hollow Chocolate Egg With Maltesers Chocolates Inside (Australia)
Kinder Surprise Illumination Presents Despicable Me Minion Made Fine Milk Chocolate Egg With Toy (UK)
Woolworths Food Marshmallow Eggs In Milk Chocolate (South Africa)
Nestle Kitkat Chunky The Incredible Egg Salted Caramel Fudge Hollow Chocolate (UK). Celebrate
M And M’s Chocolate Eggs (Netherlands)
Milka Easter Basket Assorted Chocolate Eggs (Germany)
Nestle Milk Chocolate Egg (Brazil)
Reese’s Egg Delicious Milk Chocolate Egg With 3 Reese’s Peanuts Butter Creme Eggs (UK)
Cadbury Dairy Milk Bunny And Easter Egg (UK)

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Picture Click to Enlarge

M And M’s Chocolate Eggs (Netherlands). Seven milk chocolate Easter eggs in a colored shell, held in a resealable plastic pouch. 

Innova Market Insight data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
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Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
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F&B launches during Valentine’s season registered a growth rate of 6% between October 2018 – September 2023. Confectionery led the way, constituting over two-thirds of the launches in this period. Plastic remained a crucial packaging material, accounting for 71% of launches. Aluminum-packed products showcased innovation with a 20% CAGR (Global, October 2018 – September 2023). Meanwhile, a shift toward recyclable packaging was noticed, and responsible sourcing claims gained traction.
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Packaging can play a pivotal role in fighting climate change, offering opportunities to reduce waste and emissions. Innovative, sustainable packaging solutions hold the potential to reduce environmental impact, fostering a more eco-conscious approach to consumption. Packaging Insights presents ten products that are part of this trend.  
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