NPD in action: Seasonal confectionary designs

Dec 2018

Festive periods are often filled with celebration, giving brands an excuse to experiment with their packaging design to create a product with a premium positioning. Investing time and money into creative packaging can be an effective way for retailers to stand out from their competitors and, in turn, have a positive impact on sales. With the holiday season just around the corner, several confectionery brands have begun to launch limited edition offerings with a Christmas themed packaging design.


M&M’s Milk Chocolate In A Sugar Shell (UK). Four fun size bags (20g) of milk chocolate in a sugar shell, held in a recloseable, carton box, specially designed for Christmas.