NPD in action: Seasonal confectionary designs

Dec 2018

Festive periods are often filled with celebration, giving brands an excuse to experiment with their packaging design to create a product with a premium positioning. Investing time and money into creative packaging can be an effective way for retailers to stand out from their competitors and, in turn, have a positive impact on sales. With the holiday season just around the corner, several confectionery brands have begun to launch limited edition offerings with a Christmas themed packaging design.


Nestlé Kitkat Senses Wafer Fingers Covered In Milk Chocolate With Hazelnut, Salted Caramel And Double Chocolate (UK). Crispy wafer fingers with a hazelnut praline topping covered in milk chocolate, crispy wafer fingers with a double chocolate topping covered in milk chocolate and crispy wafer fingers with a caramel topping covered in milk chocolate. Suitable for vegetarians. Comes packaged in plastic wrappers, held in a Christmas tree shaped carton box.