NPD in action: Seasonal confectionary designs

Dec 2018

Festive periods are often filled with celebration, giving brands an excuse to experiment with their packaging design to create a product with a premium positioning. Investing time and money into creative packaging can be an effective way for retailers to stand out from their competitors and, in turn, have a positive impact on sales. With the holiday season just around the corner, several confectionery brands have begun to launch limited edition offerings with a Christmas themed packaging design.


4/10

Nestle After Eight Mint Chocolate Thins (Germany). Chocolate thins with mint filling, individually packed using plastic wrappers, held in a heart shaped cardboard sleeve. Christmas edition packaging.