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NPD in action: Convenient dairy packaging

Aug 2018

Dairy packaging continues to innovate in order to cater to the modern consumers’ busy lifestyle. Whether for work, school or travel, people are looking for products that are convenient in terms of preparation and consumption, without compromising on taste or nutritional value. Individual portions and snack size dairy products have been spotted regularly in the market.  

Matthews Choice Yogurt Drink To Go: Mulberry (Taiwan)
Starbucks Sakura: Cherry Blossom and Caramel Flavored Milk Drink With Mixed Berries (Japan)
Noem To Go Buttermilch Multivitamin Fruchtig Frisch:  Multivitamin Buttermilk with Fruit Flavor (Austria)
Milkground Cheese Bars With Mixed Fruit Flavor (China)
Emborg Cheese Bites (Nigeria)
Roth Creamy Gouda Natural Snack Cheese (US)
Anchor Spreadable Dairy Blend with Vegetable Oil (Malaysia)
Sargento Sweet Balanced Breaks Colby Natural Cheese with Dark Chocolate Covered Peanuts Banana Chips And Creamy Peanut Drops (US)
 Amul Fresh Paneer (India)
Uni President Open Milk Malted Milk (Taiwan) 
Olivio Original The Goodness of Olive Oil With Real Butter Taste (Costa Rica)
Nestle Lindahls Kvarg with Peach And Passion Fruit (K)

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Noem To Go Buttermilch Multivitamin Fruchtig Frisch: Multivitamin Buttermilk with Fruit Flavor (Austria). Fruit flavored buttermilk drink with multi vitamins, in a plastic bottle.

Innova Market Insight data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
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Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
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F&B launches during Valentine’s season registered a growth rate of 6% between October 2018 – September 2023. Confectionery led the way, constituting over two-thirds of the launches in this period. Plastic remained a crucial packaging material, accounting for 71% of launches. Aluminum-packed products showcased innovation with a 20% CAGR (Global, October 2018 – September 2023). Meanwhile, a shift toward recyclable packaging was noticed, and responsible sourcing claims gained traction.
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Packaging can play a pivotal role in fighting climate change, offering opportunities to reduce waste and emissions. Innovative, sustainable packaging solutions hold the potential to reduce environmental impact, fostering a more eco-conscious approach to consumption. Packaging Insights presents ten products that are part of this trend.  
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