NPD in action: Eye-catching ready meals

In this era of bountiful choice, ready meals are best packaged using colors and premium packaging to catch the consumer’s eye. As shoppers continue to value authenticity and transparency, packaging increasingly features images of the meal itself and see-through packaging to provide a real-life snippet of how the product looks and tastes.

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Real Good Three Cheese Pizza (US). Shredded mozzarella and cheddar cheese, pizza sauce on all natural chicken breast with parmesan cheese crust. Comes in a 242g carton box.