NPD in action: Seasonal confectionary designs

Festive periods are often filled with celebration, giving brands an excuse to experiment with their packaging design to create a product with a premium positioning. Investing time and money into creative packaging can be an effective way for retailers to stand out from their competitors and, in turn, have a positive impact on sales. With the holiday season just around the corner, several confectionery brands have begun to launch limited edition offerings with a Christmas themed packaging design.

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Ferrero Rocher Crisp Hazelnut And Milk Chocolate Covered Specialty With A Smooth Filling And Whole Hazelnut (Bulgaria). Crisp hazelnut and milk chocolate covered specialties with a smooth filling and whole hazelnut, individually wrapped in an aluminum foil wrapper, held in a Christmas tree shaped plastic dome.