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Trick-or-treat: Seasonal packaging celebrates Halloween

Sep 2020

While Halloween-themed offerings are found across various categories in limited-edition flavors or seasonal packaging design, nearly two-thirds of all F&B launches are from the confectionery category, followed by bakery, which account for one-fifth of all launches.

Capri
Hema
Jelly Belly
Smarties
Reeses
The Buttery Baker
Two Bite
Nestle
Hersheys
Hersheys
Kitkat
Hershey’s

5/12

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Reeses Franken Cup Peanut Butter Cups Milk Chocolate With Green Colored Crème (US). Franken-cups for Halloween. Each delicious candy features the iconic taste of peanut butter enrobed in smooth, rich milk chocolate, but these treats have an electrifying twist. Held in a plastic packet.

Innova Market Insight data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
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Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
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F&B launches during Valentine’s season registered a growth rate of 6% between October 2018 – September 2023. Confectionery led the way, constituting over two-thirds of the launches in this period. Plastic remained a crucial packaging material, accounting for 71% of launches. Aluminum-packed products showcased innovation with a 20% CAGR (Global, October 2018 – September 2023). Meanwhile, a shift toward recyclable packaging was noticed, and responsible sourcing claims gained traction.
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Packaging can play a pivotal role in fighting climate change, offering opportunities to reduce waste and emissions. Innovative, sustainable packaging solutions hold the potential to reduce environmental impact, fostering a more eco-conscious approach to consumption. Packaging Insights presents ten products that are part of this trend.  
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