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Seasonal designs: Spooky Halloween

Oct 2018

Seasonal designs are often released on products across a range of categories. For Halloween products are given a spooky revamp, aiming to turn everyday treats into items worthy of giving consumers the goosebumps. Designs tend to feature orange and black tones, ghostly or zombie-like figures and even glow-in-the-dark effects.

FINE & RAW
Fini Halloween Mix  Assorted Sweets (Belgium)
3.    Create A Cake Home Baking Halloween Tombstone Cupcake Kit (UK)
4.    Asda Happy Halloween Slimy Lime Green Frosting (UK)
 Kinder Choco Bons Fine Milk Chocolate Bites With A Milky Hazelnut Filling (UK).
6.    Amos 4D Fruit Gummy in Pumpkin Shape Container.
7.    Mueller Corner Halloween Edition Vanilla Flavoured Yogurt With Skull Shaped Chocolate Biscuits (UK).
Sour Patch Kids Zombie Orange And Purple Soft And Chewy Candy (Canada).
12. Wrigleys Hubba Bubba Bubble Tape Gum (Mexico).

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Sour Patch Kids Zombie Orange And Purple Soft And Chewy Candy (Canada). Orange and purple soft and chewy candies with sour then sweet flavor, in a carton box. Halloween edition. 110 calories per 12 pieces. 

Innova Market Insight data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
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Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
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Packaging can play a pivotal role in fighting climate change, offering opportunities to reduce waste and emissions. Innovative, sustainable packaging solutions hold the potential to reduce environmental impact, fostering a more eco-conscious approach to consumption. Packaging Insights presents ten products that are part of this trend.  
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