Trick or Treat: Halloween-themed seasonal packagingOct 2019
As summer gives way to fall, there is a rise in the demand for chocolates and candy in light of the upcoming Halloween season. Confectionery manufacturers often look at seasonal offerings as a potential for sales-boosting initiatives by connecting with consumers over a shared holiday spirit. While Halloween themed offerings are found across various categories, from limited edition flavors to seasonal packaging design, more than half of the launches are from the confectionery category.
Kellogg’s Rice Krispies Squares Mini Original Halloween Edition (Canada). 40 mini Rice Krispies squares original in a plastic sachet held in a recyclable carton box, Halloween edition.