Trick-or-treat: Seasonal packaging celebrates Halloween

Sep 2020

While Halloween-themed offerings are found across various categories in limited-edition flavors or seasonal packaging design, nearly two-thirds of all F&B launches are from the confectionery category, followed by bakery, which account for one-fifth of all launches.


Capri Sun Limited Edition Blackcurrant Fruit Juice Drink (UK). Eight aluminum pouches of blackcurrant fruit juice drink with sugar and sweeteners in a carton box. With 80% less weight than a 200 ml plastic bottle, the pouch has a very light carbon footprint. Today, 100 % of Capri-Suns cardboard can be recycled.