Eco-Packs For Persil Small & Mighty Range
Persil, the fabric cleaner from Unilever UK, is introducing it’s first-ever pouch format to the small & mighty range. The New Persil small & mighty Eco-Packs have been designed with the price savvy shopper and eco-conscious consumer in mind, offering added value with five extra washes per pouch and using 78% less plastic versus Persil’s 25 wash small and mighty bottle.
Persil, the fabric cleaner from Unilever UK, is introducing it’s first-ever pouch format to the small & mighty range. The New Persil small & mighty Eco-Packs have been designed with the price savvy shopper and eco-conscious consumer in mind, offering added value with five extra washes per pouch and using 78% less plastic versus Persil’s 25 wash small and mighty bottle.
Rolling out from mid-April, the Eco-Packs provide consumers with the same small and mighty formulation in a new resealable pouch format, offering incredible stain removal even in a quick wash. The 30 wash Persil small & mighty Eco-Refill pouches will be available across bio, non-bio and colour.
Clare Logan, brand manager for Persil, says: “We’re excited to be introducing the new Eco-Packs to our range, which will provide customers with more Persil and less plastic. We expect the added value washes with eco-friendly packaging to appeal to the price conscious shoppers amongst us, as well as those shoppers looking for reduced packaging options.”
The new pouch format, which can be used as a standalone pack or as a refill to Persil’s 40 and 60 wash bottles, has been designed with a re-sealable spout to offer ease of use to consumers, whilst the ‘5 Extra Washes’ flash included on the packaging ensures optimum stand out on shelf.
Source: Unilever
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