Mcvitie’s Unveils Halloween Themed Cakes Range
McVitie’s has launched a Halloween themed range of cake bars for its Hobnobs and Jaffa Cake portfolios. The line-up includes McVitie’s Hobnobs Eerie Eyeball, McVitie’s Jaffa Freaky Cake, McVitie’s Jaffa Lemon and Slime Cake Bars, and McVitie’s Hobnobs Toffee Apple Flapjacks, all featuring Halloween inspired packaging.
McVitie’s has launched a Halloween themed range of cake bars for its Hobnobs and Jaffa Cake portfolios. The line-up includes McVitie’s Hobnobs Eerie Eyeball, McVitie’s Jaffa Freaky Cake, McVitie’s Jaffa Lemon and Slime Cake Bars, and McVitie’s Hobnobs Toffee Apple Flapjacks, all featuring Halloween inspired packaging. The brand claims its new range is perfect for Trick or Treating, lunchboxes or party food.
Ailsa Duguid, brand manager at McVitie’s Cake Company, said: “With Halloween continuing to be one of the top three seasonal events on the retail calendar, this is a fantastic opportunity for retailers to capitalize on, especially in the cake aisle.” McVitie’s Halloween line-up retails at £1 each.
Source: United Biscuits
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