New Pack Design For Heinz Infant Breakfast Range
Kraft Heinz has announced a packaging redesign across its range of infant breakfasts, with the bag-in-box combination replaced with a new tub and scoop alternative.
Kraft Heinz has announced a packaging redesign across its range of infant breakfasts, with the bag-in-box combination replaced with a new tub and scoop alternative. The company said the new scoop measuring tool will provide portion control reassurance, whilst the re-sealable tub aims to lock in freshness and reduce wastage.
Meena Patel, Heinz infant brand manager said: “The new tub and scoop packaging has been specifically designed with parents in mind to make breakfast time a breeze.
“Re-sealable, mum-friendly packaging combined with delicious flavours and tailored infant specific nutritional benefits make this breakfast launch a great buy for parents.
“Stackable tins with a larger on-shelf presence combined with increased pack size and additional marketing support make this range a must stock for all retailers.”
Source: The Kraft Heinz Company
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