Click Espresso Protein Drink New “Gourmet Coffee” Look and Feel
The new label now features a glass of Click in a gourmet coffee cup, a distinct difference from the image of a protein shake, highlighting another unique feature Click offers.
Sep 28 2011 --- Click Espresso Protein Drink has a reputation as a great tasting, frappe-style beverage that health-conscious consumers appreciate as Click provides the gourmet taste and energy they crave along with protein, vitamins and minerals their body needs. With Click’s newly released packaging, consumers now understand that Click is not just another protein shake. With a double-shot of espresso coffee, Click is their gourmet, coffee-house drink enhanced with protein, vitamins and minerals to support their health and weight management goals.
“Click is a stand-out, first to the market product,” claims company co-founder Greg Smith “our original packaging was very Apple-like, clean, and sleek. It did stand-out, but the consumer had to read the label to understand the uniqueness of the product. As Click rolled out into stores nationwide, the feedback from retailers as well as consumers indicated our packaging needed to better communicate that Click is a multi-functional coffee beverage not just another protein shake with coffee flavoring.”
Click Co. LLC worked with Design Five the original creators of the Click logo and packaging. “Getting the clear messaging is a challenge for innovative products like Click” according to Ron Nikkel, President of Design Five, “while we received great feedback on the eye-catching design of the original, the fact that Click can be a healthier alternative to a consumer’s favorite gourmet coffee house drink did not come across.”
The new label now features a glass of Click in a gourmet coffee cup, a distinct difference from the image of a protein shake, highlighting another unique feature Click offers; a protein drink that can be enjoyed hot as well as cold. Another significant change is highlighting the two flavors. The Click mocha flavor now comes in a canister with a rich, chocolaty background while the Click Vanilla Latte flavor is featured with a creamy white background. The Click logo remains intact as the Click branding message about living an active, healthy lifestyle is still the key component of the branding message.
