New limited edition Tango can turns sales upside down
Leading soft drinks manufacturer Britvic is turning the labelling on cans of Tango upside down following a dare by social networking site, Bragster.com, to drive sales of the carbonated drink.
Appearing on all 330ml variants, the striking reverse design will guarantee stand out on shelf and in chillers, so retailers should be stocking up to take advantage of the increased consumer awareness the novelty packaging will create.
Sally Symes, Senior Brand Manager for Tango, commented: “Tango is a brand that likes to do the unexpected and turn things upside down – and this time we’re doing it with our cans. The new upside-down cans will only be available for a limited period but will significantly increase visibility in display units and consumer interest in the two and a half million cans available.
”This activity will increases sales and profit opportunities, so retailers should get stocked up now.”
Britvic has a long-established tradition of supporting retailers with engaging consumer activity for the Tango brand. In November 2008, Britvic launched the ‘Save Tango’ campaign to raise awareness of the brand and generate sales for retailers. The successful campaign resulted in delivered an 8% increase in value sales of the 330ml can in impulse and a 20% increase in distribution to impulse outlets.
Source: Britvic
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