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Bakery packaging innovation

Apr 2022
TOP 5 PACKAGING MATERIALS AS A PERCENTAGE (%) OF BAKERY LAUNCHES TRACKED (GLOBAL, 2021)
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2020 vs 2021)

TOP COMPANY
Aldi

TOP FORMAT
Packet

TOP CLAIM
Recyclable

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Previous Analysis Features on PackagingInsights.com

Innova Market Insights data indicates that Ready Meal launches are increasing globally, featuring a 3% compound annual growth rate between 2021 and 2023 launches. In 2023, Standard tray was the leading packaging type, and Plastic was the leading packaging material for Ready Meal launches. One-third (33%) of global Ready Meal launches had a Recyclable packaging claim.
Innova Market Insights data indicates that pet food launches were increasing globally, featuring 80% year-over-year growth when comparing 2022 and 2023. In 2023, Standing Pouch (59%) was the leading packaging format, with 74% of products packed in Plastic. Additionally, 19% of these launches had Recyclable claims.
Innova Market Insights data indicates that soft drink launches increased globally, featuring an 11% year-over-year growth when comparing 2022 and 2023. In 2023, Bottle (53%) was the leading packaging format for soft drink launches, and Plastic – Not Specified (26%) was the leading packaging material among soft drink launches.
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