Innova Market Insights data reveals a rise in sustainable F&B packaging claims from October 2020 to September 2025. Consumers have shown a strong preference for sustainable packaging, with 65% selecting this option. Among sustainability claims, recyclability led with 38%.

Innova Market Insights data shows a 7% average annual growth in alcoholic beverage packaging launches between October 2022 and September 2025. Europe accounted for nearly half of these launches. Glass bottle was the most used packaging format for these launches.  

Innova Market Insights’ data indicates a 3% compound annual growth in global dairy packaging launches between October 2020 and September 2025. Flat Pouch was the leading packaging type, while plastic remained the leading material used. Dairy packaging made from bio-based and plant-based materials gained ground.

Innova Market Insights data shows a 13% increase in F&B launches with Reduced Material packaging claims between July 2020 and June 2025. Europe accounted for the largest share (58%) of these launches, with the Standard Tray being the most common packaging type to feature this claim. Additionally, the Vacuum Pouch was the fastest-growing format with this claim.

Innova Market Insights data indicates a 3% CAGR in global snack packaging launches between July 2020 and June 2025. Asia was the leading continent. Over half of launches featured Flat Pouches, and plastic remained the most widely used packaging material. Packaging printed with vegetable-based inks also gained traction, registering a 149% CAGR over the same period.

Innova Market Insights data indicates a 5% average annual growth in climate-smart packaging launches between April 2020 and March 2025. Europe led these launches. Flat pouch was the top packaging type, while plastic remains the top packaging material.

Innova Market Insights data reveals an 11% increase in compostable claims for global food and beverage launches from April 2020 to March 2024. Over half of these compostable packaging launches occurred in Europe, with folded boxes being the most commonly used format. Carton material accounted for 58% of compostable packaging NPD.

Innova Market Insights data shows that from 2020 to 2024, F&B launches using reusable packaging grew by 18%. Europe led the trend, accounting for 62% of global launches. Bottles were the most common packaging format, while stand-up pouches experienced the fastest growth. Glass was the most used material, with reusable paper packaging also on the rise.

F&B packaging launches in Europe grew from 2020 to 2024, driven by consumer concerns about preserving food quality. The UK leads in F&B packaging launches, while Ireland has seen the highest increase. Recyclable packaging remains a top priority, with 26% of European consumers willing to pay more for it.