Name: Yangi founder: Economic and regulatory uncertainty slow fiber packaging adoption
Uploaded: 2026-07-16T00:00:00+00:00
Duration: 10 min 29 s
Description: We speak to Anna Altner, founder of Sweden-based packaging company Yangi, about current market hesitation toward fiber solutions, which is rooted in economic pressures and regulatory uncertainty. We also discuss how brands can effectively communicate fiber’s benefits without oversimplifying recyclability claims.

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Yangi founder: Econo...

Yangi founder: Economic and regulatory uncertainty slow fiber packaging adoption

16 Jul 2026 | Yangi

We speak to Anna Altner, founder of Sweden-based packaging company Yangi, about current market hesitation toward fiber solutions, which is rooted in economic pressures and regulatory uncertainty. We also discuss how brands can effectively communicate fiber’s benefits without oversimplifying recyclability claims.

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