Share

Soft drinks innovation

Mar 2024
ABSTRACT
Innova Market Insights data indicates that soft drink launches increased globally, featuring an 11% year-over-year growth when comparing 2022 and 2023. In 2023, Bottle (53%) was the leading packaging format for soft drink launches, and Plastic – Not Specified (26%) was the... More rightarrow
TOP 3 PACKAGING MATERIALS
  1. Plastic - not specified
  2. Aluminum
  3. Plastic - PET (1)
MATERIALS ANALYZED
Packaging launches only;
Recyclable
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+11% (2023 vs 2022)

TOP COMPANY
Coca Cola

TOP FORMAT
Bottle

TOP CLAIM
Recyclable

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2023 vs 2022

Previous Analysis Features on PackagingInsights.com

Innova Market Insights data indicates that F&B launches with recycling claims are increasing globally, featuring a 7% year-over-year growth from October 2021 to September 2023. Most frequently, F&B products were packed in Flat Pouch packaging featuring a recyclable Plastic material. Overall, 40% of launches globally had a Recyclable packaging claim.
Innova Market Insights data indicates that coffee and tea launches are on the rise worldwide, with 2% growth between October 2020 and September 2023. Folded Box stands out as the primary packaging format used in these launches, while Carton takes the lead as the preferred packaging material. Sustainability claims are prominent, with Recyclable being the top claim among global launches tracked.
Dairy launches are increasing globally, featuring a 5% year-over-year growth when comparing yearly launches from July 2021 to June 2023. From July 2022 – June 2023, Pot was the leading packaging format among tracked dairy products. The leading packaging material was Plastic-Not Specified. The top packaging sustainability-related claims were Recyclable (44%), Responsible Source (12%) and Green Dot Certified (11%).
«12345...8»