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Trends in soft drink packaging launches
May 2025
Innova Market Insights data indicates a 3% average annual growth in Soft Drink packaging launches between 2020 to 2024. Over half (53%) were packaged in bottles, with plastic being the most commonly used material.
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Trends in pet food packaging
Apr 2025
Innova Market Insights data shows a 21% increase in global pet food launches from 2020 to 2024. While consumers prefer paper packaging for pet food, product launches indicate that plastic remains the dominant material in NPD.
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Sustainable packaging drives personal care
Mar 2025
Innova Market Insights data shows a 9% growth in Personal Care launches from October 2019 to September 2024. Ethical Packaging claims rose 22% in five years, with Recyclable claims being the most common.
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Fruit & Vegetable packaging
Feb 2025
Innova Market Insights data shows a rise in global fruit and vegetable product launches, with flat pouches being the leading packaging type. Among sustainable claims, "recyclable" was the most common, while carbon label claims saw notable growth.
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Renewable rebellion
Jan 2025
Data from Innova Market Insights shows US consumers increasingly prefer recyclable packaging for environmental reasons, leading to a 9% annual increase in recyclable packaging launches over the last two years.
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Alcoholic beverage packaging
Dec 2024
According to data from Innova Market Insights, Beer led alcoholic beverage launches (Oct 2023 to Sep 2024). Bottles were the top packaging, with Glass the most used material.
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Trends in US F&B recycling: Advances in sustainable packaging
Nov 2024
Data from Innova Market Insights shows US consumers increasingly prefer recyclable packaging for environmental reasons, leading to a 9% annual increase in recyclable packaging launches over the last two years.
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Premium packaging innovation
Nov 2024
Innova Market Insight data indicates a 6% year-over-year growth in global F&B launches between July 2022 and June 2024. The top packaging type was Flat Pouch, and Plastic was the top packaging material. More than one in three launches had recyclable claims.
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Caps & closures
Oct 2024
Innova Market Insights shows 8% growth in F&B launches with SIG/Tetra closures (July 2022–June 2024). Nearly 1 in 5 featured a SIG/Tetra straw, the top closure (July 2023–June 2024), and 71% came from responsible sources.
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