Snack pack innovation

Desserts & ice cream product launches are increasing globally, featuring a +2% average annual growth when comparing 2018 and 2022 launches. In 2022, Tub (29%) was the leading packaging format among desserts & ice cream tracked and Plastic – Not Specified (50%) was the leading packaging material in the category. Meanwhile, the top sustainability-related claims among global desserts & ice cream product launches in 2022 were Recyclable (44%), Green Dot Certified (9%) and Responsible Source (4%).

Supplement product launches are growing globally, featuring a +16% average annual growth when comparing 2018 and 2022 launches. In 2022, Bottle (71%) was the leading packaging format among the supplements tracked. In 2022, Plastic – Not Specified (78%) was the leading packaging material among the supplements tracked. The top sustainability-related claims among global supplement product launches in 2022 were Recyclable (16%), Made From Recycled Materials (2%) and Compostable (1%).

The use of compostable claims in F&B launches is increasing globally, featuring a +15% year-over-year growth when comparing 2021 and 2022 launches. In 2022, Folded Box (52%) was the leading packaging format among the compostable claims tracked. In 2022, Carton (53%) was the leading packaging material among the compostable claims tracked. The top sustainability-related claims among global product launches tracked with compostable claims in 2022 were Recyclable (52%), Responsible Source (27%), and Bio-Based/Plant-Based Packaging (24%).