Packaging modernization shown to influence purchase intent
New research from Adelaide University, Australia, reveals that packaging modernization impacts purchase intention primarily through indirect mechanisms, highlighting the dual importance of aesthetic appeal and recognizable brand cues. The study, published in Journal of Retailing and Consumer Services, further emphasizes how packaging modernization decisions can be operationalized via research, suggesting strategies such as tracking consumer likability over time and testing brand identification and product findability.Packaging sector advances accessibility through inclusive design
Packaging industry leaders and advocates are emphasizing that the concept of an “average” consumer does not account for the diverse needs of millions living with disabilities, chronic pain, or visual impairments. For these individuals, everyday tasks such as opening a bottle or identifying a product can be challenging.Packaging Insights speaks to Amcor, Tilt Beauty, and Etia about how inclusive design is moving from a niche “special project” to a core pillar of packaging innovation strategy.AI in packaging: Boosting efficiency and sustainability with simple algorithms
As packaging companies navigate the evolving technological landscape, there is potential to integrate AI to complement human workflows, while avoiding excessive computational complexity, according to creative technologist, designer, and chartered engineer Jude Pullen. Packaging Insights speaks to Pullen about his collaboration with product and service solutions provider RS Group and Nvidia to enhance efficiency in packaging production. He highlights that the partnership leverages minimal AI and focuses on a “lean and simple algorithm.” Eco-forward rigid plastic
As consumer concern around sustainability grows, the use of more eco-forward rigid materials is increasing. This is reflected in a rising number of F&B launches using more sustainable rigid packaging, particularly recyclable plastic. Most of these launches are concentrated in Europe.Empack 2026: Xampla presents plastic-free packaging with Huhtamaki for Just Eat
Xampla is showcasing its plastic-free coating made from pea protein, featured in Huhtamaki’s corrugated paper box. At the show, we speak to Sam Walker, head of sales and business development at Xampla, about ambiguous definitions of “bio-based” amid rising consumer demand for natural solutions.Packaging Innovations 2026 review: Data, design & regulations drive circularity
Packaging Innovations 2026 in Birmingham, UK, welcomed 450 exhibitors showcasing circular packaging design. As the industry adapts to the UK’s packaging EPR and DRS launch, suppliers presented solutions catering to these regulatory shifts. Highlights included recycle-ready monomaterial solutions, compostable packaging and labels, and AI-assisted recyclability data analytics.Settings
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Empack 2026: Xampla presents plastic-free packaging with Huhtamaki for Just Eat
Xampla is showcasing its plastic-free coating made from pea protein, featured in Huhtamaki’s corrugated paper box. At the show, we speak to Sam Walker, head of sales and business development at Xampla, about ambiguous definitions of “bio-based” amid rising consumer demand for natural...
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