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Webinar preview: Top Packaging Trends 2026

Ahead of Packaging Insights’ Top Packaging Trends 2026 webinar next Thursday, we sit down with our expert speakers, Nerida Kelton, vice president for Sustainability and Save Food at the World Packaging Organization, Paul Foulkes- Arellano, circular growth consultant, and Alisa Selezneva, senior market analyst at Innova Market Insights. You can register for the webinar for free here. 
Man at grocery store
Beyond materials: Packaging technology as a tool against food waste
Food protection is the primary function of F&B packaging. But amid rising environmental concerns, consumers are demanding the sector design circular and safe solutions. Every component of packaging has a part to play in protecting food and reducing waste. Conversations around barriers and coatings, paper-based, monomaterial, and recycled content solutions, are at the forefront of an industry juggling two different sustainability metrics. As the global food waste bill continues to rise, it threatens the UN’s goal to halve global food waste by 2030. Research commissioned by Avery Dennison revealed that the economic cost of food waste across the global supply chain is forecast to reach US$540 billion by 2026. 
Maud Lelièvre
Cosmogen: Demand for airtight and portable packaging grows in personal care
The shift toward airtight, dose-precise, and portable options is shaping personal care packaging innovation, as brands continue to navigate a “tension” between premium packaging aesthetics and recyclability, says Maud Lelièvre, marketing and communication director at Cosmogen. Cosmogen, a France-based packaging company, designs luxury personal care packaging for the health, wellness, and beauty sector. 
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Protein packaging reinvented
Innova Market Insights data reveals that consumers find packaging very important when choosing meat & dairy product launches. Standard tray & flat pouch were the leading packaging, while cup emerged as the packaging with the fastest rise in innovation. Biobased material for protein launches had 21% growth from April 2021 to March 2026, opening the path for new packaging opportunities.
Cama Group #GoWrap packaging display featuring wrapped ready meals, snacks, and confectionery products.
Mono-material labelling technology conquers ‘overpacking’ challenge in snacks industry
Sustainability goals and changing market preferences are encouraging snack and bakery producers to rethink packaging. Cama Group offers turnkey lines and a labelling solution that replaces multipack flow-wrap overpacking with recyclable mono-material labels. The approach reduces material use, improves recycling compatibility, increases marketing flexibility and supports efficient, high-speed production.This Technical Paper is brought to you by Cama Group. 
Interpack 2026 Markem-Imaje video thumbnail: Man in branded polo shown beside a smart packaging retail display with packaged foods and shelf products
Interpack 2026: Markem-Imaje spotlights connectivity for transparency & consumer engagement 

Remy Fontanet, solutions business development manager at Markem-Imaje, discussed how the company is responding to retailers’ push for connected packaging solutions to improve inventory management and food safety amid tightening global transparency and traceability regulations.

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Eco-friendly indulgence: Vetropack unveils lightweight and reusable wine bottle
Two wine bottles
Vetropack has developed a lightweight solution for 0.75 L Rhinewine bottles. The new bottle weighs 350 grams and aims to lower CO2 emissions throughout the supply chain, from production and transport to distribution.The solution is made from around 80% recycled glass. According to the company, compared with a conventional Rhinewine bottle, the lightweight bottle generates 13% less CO2 over a transport distance of 100 kilometers, cutting material, logistics, and licensing costs relevant to export markets with glass weight limits.
Canovation and Canpack partner to accelerate resealable can commercial launch
resealable can
Canpack has partnered with Canovation to support the next stage of its CanReseal resealable aluminum can technology toward commercial readiness and pilot-scale deployment. With the partnership, the companies combine the proprietary resealable can-end system by Canovation, a US-based packaging technology company, with Canpack’s manufacturing knowledge and global industry reach. They are aiming for technical and manufacturing alignment for future pilot-scale production and market introduction.
Elopak extends laundry refill cartons across Nordic markets
Elopak cartons
Elopak has supplied Orkla Home & Personal Care (OHPC) with its D-Pak refill cartons for the launch of its new Klar laundry products in the Nordics. OHPC is bringing six redesigned laundry care products to stores in Norway, Denmark, Finland, and Sweden. The collaboration marks the first rollout of Elopak’s D-Pak cartons on the Danish market.
Maison Piver marries heritage and eco-friendliness with perfume packaging
A group of bottles of perfume
French perfume house Maison Piver has unveiled a packaging that bridges the brand’s heritage with modern sustainability, featuring a custom zamak cap produced by Segede Industrie, a luxury packaging supplier and manufacturer. The new range, spanning eaux de parfum, colognes, miniatures, and candles, adopts delicately illustrated bottles. The design was selected by Nelly Chenelat, president of Maison Piver.
Defra to trial flexible plastic packaging collection from London apartments
Person recycled flexible plastic
The UK’s Department for Environment, Food & Rural Affairs (Defra) has chosen ReLondon to implement the FlexFlats project to improve the collection of flexible plastic packaging from communal apartment buildings in London.FlexFlats aims to help local authorities meet the requirements of the Simple Recycling legislation, which mandates the collection of flexible plastic packaging from every UK household from April 2027.
“Purple gold” into profit: Navigating ube’s soaring demand and supply gaps
pouring ube flavored syrup into glass of milk

Food Ingredients First

Ube — the vibrant purple yam described as the Philippines’ “purple gold” — has quickly captured social media attention to become one of the F&B industry’s most viral ingredients. Its eye-catching color is appearing in everything from iced lattes and cloud coffees to ice creams, cheesecakes, and bakery launches. However, the industry is confronting a key question with ube’s soaring popularity: can supply keep up with demand?
Highlighted features
Cama Group #GoWrap packaging display featuring wrapped ready meals, snacks, and confectionery products.
Technical paper
Mono-material labelling technology conquers ‘overpacking’...
Sustainability goals and changing market preferences are encouraging snack and bakery producers to rethink packaging. Cama Group offers turnkey lines and a labelling solution that replaces multipack flow-wrap overpacking with recyclable mono-material labels. The approach reduces material use, improves recycling compatibility, increases marketing flexibility and supports efficient, high-speed production.This Technical Paper is brought to you by Cama Group. 
Amcor eBook banner showing a man drinking bottled water with text on caps and closures in food and beverage packaging
Technical paper
Safe, secure, convenient and clean: Caps and closures in...
This eBook explores how caps and closures shape product protection, usability and sustainability in food and beverage packaging. From sports and flat caps in beverages to sauces, condiments, oils and vinegar closures in food, it highlights design choices that improve consumer experience, support recycling and enhance brand impact.This Technical Paper is brought to you by Amcor.
Innova Top Packaging Trends 2026.
Special report
Top Packaging Trends 2026: Navigating sustainability,...
Innova Market Insights has announced its Top Packaging Trends 2026, with “Substantiated Sustainability” taking top spot. This trend emphasizes the need for verified environmental claims, driven by stricter regulations, such as the EU Packaging and Packaging Waste Regulation (PPWR). Global consumers are willing to pay more for sustainable packaging but are wary of greenwashing, meaning brands must back sustainability claims with scientific evidence. The second trend, “Digital-Enhanced Designs,” highlights the growing role of digital technologies like AI, augmented reality, and QR codes in packaging. These innovations improve consumer engagement and product traceability, while digital product passports offer detailed lifecycle data.

Packaging focus

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Compostable packaging leadersJun2026

Innova Market Insights data shows that consumers are willing to justify a higher price for a product if it comes with sustainable (including compostable) packaging. 42% of these launches were in Europ...

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Food waste fighters Jun 2026

Innova Market Insights data shows that consumers are concerned about sustainability and expect brands to take these issues seriously. Packaging is becoming a key area for innovation, with brands exploring solutions that help reduce food waste by extending shelf life, improving protection, and supporting portion control.

Trend analysis

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Protein packaging reinventedJun 2026

Innova Market Insights data reveals that consumers find packaging very important when choosing meat & dairy product launches. Standard tray & flat pouch were the leading packaging, while cup emerged as the packaging with the fastest rise in innovation. Biobased material for protein launches had 21% growth from April 2021 to March 2026, opening the path for new packaging opportunities.

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Interpack 2026 Markem-Imaje video thumbnail: Man in branded polo shown beside a smart packaging retail display with packaged foods and shelf products
Video05:46
Interpack 2026: Markem-Imaje spotlights connectivity for transparency & consumer engagement 

Remy Fontanet, solutions business development manager at Markem-Imaje, discussed how the company is responding to retailers’ push for connected packaging solutions to improve inventory management and food safety amid tightening global transparency and traceability regulations.

Manuel Schrutt, Fujifilm
Video05:31
Interpack 2026: Fujifilm’s head of packaging EMEA on industry trends and challenges
Aura video thumbnail: Business headshot beside financial charts and a tablet showing analytics data
Video05:55
Aura on packaging strategy gaps and the role of data
Peter Schubert, Gerhard Schubert
Video07:01
Interpack 2026: Gerhard Schubert exhibits next-gen packaging machines
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