Spreads and seasonings packaging seeks out circular economy

Trends in supplements packaging are leaning toward reduced virgin plastic and the uptake of sustainable packaging materials. Innovation in this category includes recycled plastics and post-consumer paper and cardboard, as more stringent regulations come into play.

Trends in the packaging of soup and sauces revolve around consumer convenience and reduced environmental impact. As stringent regulations loom ahead, brands are introducing biodegradable packaging and reduced plastic alternatives.

A major component in ready meal packaging trends is convenience. Products in this category should be easy to prepare and consume. However, innovation must strike a balance between convenience and ever-intensifying environmental sustainability demands.

Packaging innovation in the bakery category is dependent on the organoleptic characteristics of baked goods. However, considering many bakery items are dry products, opportunities in paperboard and carton are being explored, as well as ensuring recyclable, PCR, biodegradable and reclosable plastic.

Innovation in personal care packaging is largely focused around the incorporation of recycled material in line with the developing circular economy. However, some brands are also exploring biodegradable packaging, and plastic-reduced or even plastic-free alternatives.

Snack pack innovation is increasingly focused on mono-materials like PP and paper, post-consumer plastics and bioplastics as more stringent plastic waste regulations come into play. Convenience remains vital with pouch resealability fast becoming the norm.