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Key trends

Packaging focus

In-depth analytical report providing insight into the materials, solutions and trends driving innovations in the global packaging industry.

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Circular economy: Reusables

Innova Market Insights data shows that from 2020 to 2024, F&B launches using reusable packaging grew by 18%. Europe led the trend, accounting for 62% of global launches. Bottles were the most common packaging format, while stand-up pouches experienced the fastest growth. Glass was the most used material, with reusable paper packaging also on the rise.

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Emerging packaging trends in Europe

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Biodegradable packaging

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Sustainable packaging solutions

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the packaging market.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the packaging industry.

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Trends in soft drink packaging launches

Innova Market Insights data indicates a 3% average annual growth in Soft Drink packaging launches between 2020 to 2024. Over half (53%) were packaged in bottles, with plastic being the most commonly used material.

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Trends in pet food packaging

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Sustainable packaging drives personal care

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Fruit & Vegetable packaging

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