Conscientious consumption: Meat, Fish & Eggs

In an increasingly eco-conscious market, consumers are calling for improved transparency and sustainability across the supply chain and in food production. This has prompted major candy companies to take note and adapt their sustainability strategies to address these consumer concerns. The use of sustainably sourced ingredients, bio-based alternatives to plastics, convenient closures and plastic-free packaging alternatives are on the rise.

Manufacturers are launching high protein, low-calorie, reduced sugar and dairy-free variants to keep pace with the demand for healthier indulgence. Within the ice cream segment, owing to the shelving conditions, tubs remain the packaging format of choice. Cardboard tubs are used in twice as many ice cream launches as plastic tubs. However, within the desserts segment, plastic trays are the most widely used packaging format, with individual portion desserts being predominantly sold in trays, often held in a cardboard sleeve.

With sustainable dairy production and consumer demand for transparency along the supply chain at an all-time high, dairy companies are switching to packaging solutions that are more sustainable to reflect the harmony between product and packaging. While plastics remain the material of choice for packaging dairy products, manufacturers are trying to reduce the amount of plastic in packaging through aseptic cartons, glass and paper-based tray solutions. 

During the lead up to a festive season, brands often consider investing in seasonal packages to capitalize on consumers’ generous spirit during these periods. Besides strengthening brand identity, seasonal packaging can help to boost sales and outshine competitors. With Easter just around the corner, several confectionery brands have begun to launch limited edition offerings with an Easter-themed packaging design. 

There has been a steady growth in the number of flexible packaging options in the cereal category, with manufacturers moving away from traditional bag-in-box options to flexible pouches and stand-up bags. For the bakery category, there has been a significant increase in the number of product launches that are packaged using bio-based/biodegradable materials such as paper, cardboard or bio-plastics. Both categories have witnessed an increase in the launch activity for products with an ethical – packaging claim.  

Premiumization and flavor innovation is driving growth as consumers look for gourmet and artisanal launches with high-quality ingredients to experience restaurant quality meals at home. This necessitates the highest quality in packaging solutions that combine excellent presentation and packaging design with a focus on product shelf-life extension and sustainability.