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NPD in action: Seasonal confectionary designs
Festive periods are often filled with celebration, giving brands an excuse to experiment with their packaging design to create a product with a premium positioning. Investing time and money into creative packaging can be an effective way for retailers to stand out from their competitors and, in turn, have a positive impact on sales. With the holiday season just around the corner, several confectionery brands have begun to launch limited edition offerings with a Christmas themed packaging design.
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Ferrero Rocher Crisp Hazelnut And Milk Chocolate Covered Specialty With A Smooth Filling And Whole Hazelnut (Bulgaria). Crisp hazelnut and milk chocolate covered specialties with a smooth filling and whole hazelnut, individually wrapped in an aluminum foil wrapper, held in a Christmas tree shaped plastic dome.
Spreads, sauces and soups are highly susceptible to flavor loss and oxidation which elicits the need for packaging materials that retain the quality and freshness of the product. In order to achieve this, manufacturers are reverting back to glass bottles and jars in lieu of plastic packaging. In the case of soups, the need for greater convenience has prompted manufacturers to move away from cans and adopt plastic alternatives.
Seasonal designs are often released on products across a range of categories. For Halloween products are given a spooky revamp, aiming to turn everyday treats into items worthy of giving consumers the goosebumps. Designs tend to feature orange and black tones, ghostly or zombie-like figures and even glow-in-the-dark effects.
The growing demand for “craft” products offers companies an effective route to experiment with product differentiation and premiumization. The strong consumer demand for portability and convenience has also resulted in innovations in packaging shape, use of lighter packaging materials and an increased application of flexible packaging options. The need for greater convenience has also spurred innovation in self-heating and self-cooling cans.
In this era of bountiful choice, ready meals are best packaged using colors and premium packaging to catch the consumer’s eye. As shoppers continue to value authenticity and transparency, packaging increasingly features images of the meal itself and see-through packaging to provide a real-life snippet of how the product looks and tastes.
