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Recycled packaging trends

Sep 2022

F&B packaging contributes to a large percentage of global waste and pollution. As environmental concerns rise, companies have turned to more eco-friendly packaging solutions. Innova Market Insights has recorded a notable decrease in product launches with single-use plastic packaging. Moreover, companies have not only started changing their packaging materials but also made their environmentally-friendly claims more prominent on-pack.

Alpro
Veritas
Carraro 1927
Heinz
Wurenbacher
Schaer
Jasmine
Farmwood
Smiling
Emeyu

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Alpro Plant Protein Soya Drink (Netherlands) Soy drink with plant protein, in a 1L Tetra Brik Edge Aseptic. Plant-based. Protein boost. Contains 50g protein per pack (10g per 200ml). Nutriscore A.200ml contains 478 kJ or 114 kcal.100ml contains 239 kJ or 57 kcal. Good for you. Added with calcium, vitamins B2, B12 and D. Rich in plant protein. Low in sugars. Free from colors and preservatives. Naturally lactose free. Naturally low in saturated fat. Protein contributes to the maintenance of muscle mass. Alpro's soybeans come from farmers following a quality program without the use of GMOs. UHT treated. Free from dairy and gluten. Made with rainforest free soy. Good for the planet.100% recyclable packaging. Pack made of 89% plant-based materials.100% respectful of the rainforest. Green Dot Certified. V-Label Vegan logo. FSC certified. Buying this Tetra Pak carton helps you care for the world's forests.

Food waste is a significant environmental and economic problem that brands can help combat with shelf life-extending packaging. Here, Innova Market Insights spotlights examples of resealable solutions, vacuum technology and modified atmosphere packaging, which are increasingly popular options for keeping food fresh for longer.
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Modified Atmosphere Packaging (MAP) substitutes the atmospheric air inside a package with a protective gas mix and enables shelf life extension without preservatives. According to Innova Market Insights, MAP technology has shown growth of +30% in recently tracked F&B packaging launches. Also, 10% of all F&B launches tracked in Europe featured MAP technology in 2021.
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Connective packaging technologies are ways for brands to have consumer interaction and to create transparency. Brands can use connective packaging technologies to enhance transparency by providing additional information regarding the sourcing of ingredients, the supply chain or environmental sustainability efforts.
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Circular economy solutions can have an important impact on climate change, creating opportunities for recyclable materials. Glass packaging is known to be recyclable and therefore manufacturers are keen to use glass packaging to act environmentally sustainable and to follow circularity.
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There is a growing trend toward reusable packaging as brands and retailers explore ways to reduce single-use and hard-to-recycle packaging. Despite pandemic disruptions and heightened hygiene concerns, reusable packaging rollouts continue expanding. Innova Market Insights spotlights some of the latest reusable packaging solutions from around the world.
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Personal care packaging can play a key role in environmental sustainability. Brands are finding innovative ways to house products in eco-friendly designs, including recyclable, reusable or refillable packaging while using sustainably-sourced materials like post-consumer recycled plastic, bio-based or recycled cardboard.
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