Value chain transparency

Innova Market Insights data indicates that there has been a 2% average annual growth in F&B launches containing premium claims between July 2018—June 2023. Flat Pouch (22%) was the leading packaging type. Meanwhile, most of the premium products were launched in Plastic material, but there has been a steep growth in Bio-based material use, reaching 105% in the last five years. 

Innova Market Insights data suggests that pet food launches had a 24% average annual growth from July 2018 to June 2023 globally. While Standing Pouch was the leading packaging type for pet food, Plastic was the leading material. Post-consumer recycled material use has been trending globally, with 192% growth in the last five years. 

Innova Market Insights data suggests that brands are becoming more conscious about the use of rigid plastics in their products and are offering sustainable solutions to ensure circularity. The new product launches listed below show how companies are incorporating bioplastics and post-consumer recycled material while promoting a product’s reusability on-pack.

Innova Market Insights data suggests that the plant-based food industry has grown with a compound annual growth rate of 32% between July 2018 - June 2023, across various food categories. Throughout the expansion, plastic remained a dominant packaging material with two third of shares, while more rapid growth of 107% was witnessed in food packed in aluminum foil. Notably, plant-based food packaging with environmental claims such as biodegradable, plastic-free and carbon labeling experienced surges. In the past five years, innovative food packaging methods such as no seal, modified atmosphere packaging and thermoformer were among the fastest growing innovations.

Recyclable is the leading category in sustainable packaging claims for F&B launches. Innova Market Insights data indicates that recyclable packaging claims experienced a global 7% growth from Jul 2018 to Jun 2023 (CAGR). These claims were applied to products packed in materials like Plastic – Not Specified, Carton and Plastic – PET. Additionally, the utilization of alternate materials for recyclable claims has surged in the last five years. Bio-based materials have furthermore witnessed a steep growth of 78%.

To fight food waste, innovative trends for F&B packaging have emerged. Active and modified atmosphere packaging techniques create optimal environments to extend a product’s shelf life while portion-controlled and single-serve packaging help manage consumption and reduce excess.