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Barrier coating innovation

Jul 2024

As environmental concerns grow, the F&B industry is increasingly adopting sustainable barrier coatings to improve packaging. These advanced coatings, derived from bio-based, compostable or recyclable materials, enhance moisture and oxygen barriers while boosting recyclability.

Killiney
Happilo
Rosamonte
Raw Garden
Ajinomoto
Chock
Nisshin
12Gods
Kitkool
Duoccio

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Killiney Kespresso Black Tea Capsules (Singapore)

  • Ten biodegradable capsules of Nanyang-brew black tea in a 30 g carton folded box.
  • It uses biodegradable oxygen barrier capsules.
F&B packaging is becoming a gateway to immersive experiences. By adding digital elements to packaging, brands can tell their stories, showcase their values and foster community engagement. From QR codes to near-field communication and augmented reality, brands are increasing the use of technology to thrive in a competitive landscape.
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Innova Market Insights data indicates that ethical and environmentally friendly packaging claims have been growing, with an average annual increase of 4% from April 2019 to March 2024. The most significant rise in environmentally friendly packaging was observed in the categories of Meat Substitutes, Spreads and Snacks. Notably, 86% of this NPD featured a recyclable packaging claim. The fastest growth was seen in products with "Less Packaging" claims, which experienced a 42% increase over five years.
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Innova Market Insights data indicates a surge of growth for F&B product launches with a biodegradable packaging claim with 13% average annual growth from 2019 to 2023. Nearly half (49%) of these launches were in the Hot Drinks category, with Tea emerging as the leading subcategory packaged in biodegradable materials. Furthermore, the Baby & Toddlers category showed the fastest growth, with a 132% growth rate over five years.
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Innova Market Insights data indicates that F&B launches in glass packaging are gaining ground, with a 5% average annual growth from 2019 to 2023. Thirty-six percent of these launches in 2023 were Sauces & Seasonings, with a substantial increase in the Fruit & Vegetables sector. Additionally, 81% of these glass packaging launches had Recyclable claims.
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Innova Market Insights data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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