Digital printing designs

Renewable packaging solutions demand is continuously increasing. Renewables provide long term environmental sustainability. To achieve this, manufacturers use plant-based materials such as sugar cane or renewable wood pulp in NPD. Another trend includes using inks made from renewable sources such as soy or vegetables.

Personal care packaging is becoming more sustainable. Manufacturers are coming up with product launches that include using post-consumer-recycled, biodegradable and compostable materials and refillable packaging. Overall, ethical packaging claim launches have an annual increase of +34% (CAGR, Global, Jul 2017-Jun 2022).

The world is seeing a continuous trend of consumers demanding more environmental sustainability. As part of this demand, companies aim to be more transparent about their product sourcing and packaging.  In a recent survey, over a third of consumers globally have stated that they purchase products with environmentally friendly credentials or less packaging material. Moreover, approximately one in five consumers globally chooses food products with a low environmental impact, such as a lower carbon footprint needed for production.

Dairy and dairy alternative product launches have gradually grown by 1% between July 2017 and June 2022. Most dairy launches were Semi-hard & Hard Cheese (17%), Spoonable Dairy Yogurt (17%), and Dairy Alternative Drinks (12%). Consumers are increasingly conscious of their purchasing decisions and the related environmental impact. To meet consumer needs, companies launching dairy products have shown actions to promote environmental sustainability through their packaging. Out of all dairy products launched between July 2021 and June 2022, most were Recyclable (62%), Green Dot Certified (16%), and claimed to be made from recycled materials (1%).

Product packaging is becoming increasingly user-friendly and environmentally sustainable. Between 2017 and 2021, Tetra caps, which are mostly made from recycled plastics, saw the biggest growth (+27%, CAGR, Global 2017-2021). In 2021, Tetra screwcaps were predominant in new products, with Helicap 27 being in 14% and Lightcap30 in 11% of all global F&B product launches. Moreover, the Tetra screwcap Helicap 27 was predominantly used for soft drinks (57%) and dairy (39%) launches.

F&B packaging contributes to a large percentage of global waste and pollution. As environmental concerns rise, companies have turned to more eco-friendly packaging solutions. Innova Market Insights has recorded a notable decrease in product launches with single-use plastic packaging. Moreover, companies have not only started changing their packaging materials but also made their environmentally-friendly claims more prominent on-pack.