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Key trends

Packaging focus

In-depth analytical report providing insight into the materials, solutions and trends driving innovations in the global packaging industry.

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Compostable packaging leaders

Innova Market Insights data shows that consumers are willing to justify a higher price for a product if it comes with sustainable (including compostable) packaging. 42% of these launches were in Europe. The folded box had the most launches with a compostable claim, while tea bags/coffee pods had the fastest rise in innovation.

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Next-gen packaging: Biodegradable films & material innovation

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Sustainable power: Unlocking paper & paper band packaging for F&B

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Renewable rebellion

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Product innovation

A curated spotlight on emerging trends showcasing innovative products in the packaging market.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the packaging industry.

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Protein packaging reinvented

Innova Market Insights data reveals that consumers find packaging very important when choosing meat and dairy products. Standard Tray and Flat pouch were the leading packaging types, while Cup emerged as the packaging category with the fastest rise in innovation. Bio-based material for protein launches had 21% growth from April 2021 to March 2026, opening the path to new packaging opportunities.

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Pet food packaging trends

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Eco-forward rigid plastic

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Dairy packaging innovation

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