NPD in action: RTD beverage innovation

Oct 2018

The growing demand for “craft” products offers companies an effective route to experiment with product differentiation and premiumization. The strong consumer demand for portability and convenience has also resulted in innovations in packaging shape, use of lighter packaging materials and an increased application of flexible packaging options. The need for greater convenience has also spurred innovation in self-heating and self-cooling cans.


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Sprig Zero Sugar CBD Infused Sparkling Lemon Tea (US). Zero sugar CBD infused sparkling lemon tea in a 355ml aluminum can. This non-caffeinated, sparkling lemon tea has the carbonated bite of a soda, but with the soothing taste of tea. It’s great as an Arnold Palmer base, perfect for a sunny day by the pool.