NPD in action: Eye-catching ready meals

In this era of bountiful choice, ready meals are best packaged using colors and premium packaging to catch the consumer’s eye. As shoppers continue to value authenticity and transparency, packaging increasingly features images of the meal itself and see-through packaging to provide a real-life snippet of how the product looks and tastes.

8/10

Circus Bento Braised Beef With Tomato Sauce (China). Braised beef with tomato sauce, served with steamed rice. Comes in a plastic tray held in a plastic wrapper. This package is a self-heating tray that uses a flameless ration heater.