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Recyclable plastic revs up household pack circularity

Oct 2021

Plastic is still the most predominant packaging material for household products. However, environmentally sustainable packaging is an important innovation driver within this industry. Examples of eco-conscious NPD within household product packaging include recyclable plastic, plastic reductions, and 100% plastic-free.

Fairy Hygienic
Blaude Helden
Coral
Renova
Souldrops
Vivi Verde
Q-Tips
Dash Alpine
Lenor
Soupline
Winnis
Fairy

12/12

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Fairy Original Dishwashing Liquid (UK). Fairy Original Dishwashing Liquid comes in a 780 mL plastic bottle. This liquid gently cleans and lasts up to twice as long to reduce plastic bottle use. Green dot-certified. No animal testing. Biodegradable. Recyclable HDPE packaging.

Innova Market Insights data indicates that F&B launches in glass packaging are gaining ground, with a 5% average annual growth from 2019 to 2023. Thirty-six percent of these launches in 2023 were Sauces & Seasonings, with a substantial increase in the Fruit & Vegetables sector. Additionally, 81% of these glass packaging launches had Recyclable claims.
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Innova Market Insights data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
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Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
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F&B launches during Valentine’s season registered a growth rate of 6% between October 2018 – September 2023. Confectionery led the way, constituting over two-thirds of the launches in this period. Plastic remained a crucial packaging material, accounting for 71% of launches. Aluminum-packed products showcased innovation with a 20% CAGR (Global, October 2018 – September 2023). Meanwhile, a shift toward recyclable packaging was noticed, and responsible sourcing claims gained traction.
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