Fruit and vegetable packaging trends
Mar 2023Fruit and vegetables play a key role in consumers’ daily nutrition intake for a healthy lifestyle and the increased demand for fresh and healthy produce has led to a surge in innovative packaging solutions. From biodegradable materials to modified atmosphere packaging, the trend toward environmental sustainability and shelf life preservation has been driving packaging tech development.
Pacific Gold Russet Potatoes (US)
- Russet potatoes in a 2.27 kg bio-based open bag.
- Now plant-based sustainable bags by NuPlastiQ.
- NuPlastiQ contains 100% USDA-certified biobased content.
Barrier coating innovation
Jul 2024As environmental concerns grow, the F&B industry is increasingly adopting sustainable barrier coatings to improve packaging. These advanced coatings, derived from bio-based, compostable or recyclable materials, enhance moisture and oxygen barriers while boosting recyclability.
Connected packaging innovation
Jun 2024F&B packaging is becoming a gateway to immersive experiences. By adding digital elements to packaging, brands can tell their stories, showcase their values and foster community engagement. From QR codes to near-field communication and augmented reality, brands are increasing the use of technology to thrive in a competitive landscape.
Innova Market Insights data indicates that ethical and environmentally friendly packaging claims have been growing, with an average annual increase of 4% from April 2019 to March 2024. The most significant rise in environmentally friendly packaging was observed in the categories of Meat Substitutes, Spreads and Snacks. Notably, 86% of this NPD featured a recyclable packaging claim. The fastest growth was seen in products with "Less Packaging" claims, which experienced a 42% increase over five years.
Biodegradable packaging
May 2024Innova Market Insights data indicates a surge of growth for F&B product launches with a biodegradable packaging claim with 13% average annual growth from 2019 to 2023. Nearly half (49%) of these launches were in the Hot Drinks category, with Tea emerging as the leading subcategory packaged in biodegradable materials. Furthermore, the Baby & Toddlers category showed the fastest growth, with a 132% growth rate over five years.
Glass packaging innovation
May 2024Innova Market Insights data indicates that F&B launches in glass packaging are gaining ground, with a 5% average annual growth from 2019 to 2023. Thirty-six percent of these launches in 2023 were Sauces & Seasonings, with a substantial increase in the Fruit & Vegetables sector. Additionally, 81% of these glass packaging launches had Recyclable claims.
Circular economy: Reusables
Apr 2024Innova Market Insights data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging.