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Goodbye bag-in-box: Bakery and cereals packaging

Mar 2019

There has been a steady growth in the number of flexible packaging options in the cereal category, with manufacturers moving away from traditional bag-in-box options to flexible pouches and stand-up bags. For the bakery category, there has been a significant increase in the number of product launches that are packaged using bio-based/biodegradable materials such as paper, cardboard or bio-plastics. Both categories have witnessed an increase in the launch activity for products with an ethical – packaging claim.  

Snack Chic Pan De Queso Gluten Free Cheese Breads (Mexico)
Onda Zen Granola Salgada Salty Granola (Brazil)
Organic Tree Whole Wheat Flour (India)
Faithful to Nature Rolled Oats (South Africa)
Quaker Unsweetened Overnight Oats With Chia Seeds (US)
My Muesli Banana Choco Porridge (Germany)
Old El Paso Stand N Stuff Whole Wheat Tortillas (Denmark)
Happy Inside Simply Strawberry Cereal (US)
Central Market Baguette Crisps Harvest Multigrain (Mexico)
Straw Propeller Gourmet Foods Organic Gluten Free Oats: Almond Cacao Crunch (US)

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Snack Chic Pan De Queso Gluten Free Cheese Breads (Mexico). Frozen gluten free cheese breads in a 350g resealable paper-based pouch. Packaged in a Bak2Earth, oxo-biodegradable pouch. 

Product launches in the ready meal subcategory are gaining ground globally with +1% growth between 2018-2022 (CAGR). The leading packaging type for ready meals is a Standard Tray. There is a surge of growth in ready meal launches packed in a Pot which have had an +115% growth in the last five years. Plastic – Not Specified is the leading material for ready meal launches, but there has been a +15% growth in Glass packaging used for ready meals in the last five years. Furthermore, Recyclable is the leading environmental claim.
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Brands are exploring possibilities to reduce plastic in packaging and are replacing it with fiber-based packaging solutions to maintain lightweight and functional packaging credentials. Product trends show that brands focus on packaging recyclability and environmental impact reduction.
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According to Innova Market Insights, reusable and refillable packaging is increasingly gaining consumer popularity as a way to reduce waste and conserve resources. F&B companies are adopting reusable containers and refillable systems for bulky products, refillable bottles and reusable F&B takeout containers.
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Fruit and vegetables play a key role in consumers’ daily nutrition intake for a healthy lifestyle and the increased demand for fresh and healthy produce has led to a surge in innovative packaging solutions. From biodegradable materials to modified atmosphere packaging, the trend toward environmental sustainability and shelf life preservation has been driving packaging tech development.
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Climate change and global warming continue to be a threat to the planet’s ecosystem. As previously reported by Packaginginsights.com, researchers flagged that plastic debris leads to additional challenges to arctic ecosystems, which are already overly burdened by climate change. Globally, brands are making an effort to tackle climate change by adding reduced carbon emission claims to packaging and emphasizing the issue with product designs and scannable QR codes for improved consumer information.
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Companies are increasingly looking for support with digital printing designs, wanting to attract new consumers in different regions. Packaging and digital printing are tools brands can use to tell their story and stand out to the consumer. Bright colors, vivid graphics, and a playful layout are design concepts that can make a product more captivating on the shelf and appeal to different audiences. Other trends in new product launches include photographic elements, retro-styled coloring and artistic ingredient illustrations.
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