Pet food packaging puts environmental claims front-of-pack

Nov 2021

Consumers’ eco-concerns in the F&B arena are increasingly carrying across to the pet food packaging sector. Within the category, packaging claims related to environmental sustainability are finding their way to front-of-pack. Also, resealability remains a central issue, as cats and dogs are more sensitive to smell than humans.


Purina Beyond Bio Rich in Chicken and Rice Dry Dog Food (Switzerland). Comes in a 700 g resealable plastic standing pouch. Recyclable packaging. Traceability guaranteed. High quality chicken from organic farming.