Pouches challenge cardboard box dominance in cereal and bars

May 2020

Packets and carton boxes have long been the go-to-choice for packaging cereals and cereal bars. Today’s consumers lead increasingly busy lifestyles, reflected in the growth of pouch packaging solutions that enable resealability and on-the-go consumption. Environmental sustainability is mainly achieved through the use of 100% recycled and post-consumer recycled packaging, specifically in carton boxes. Recently, there have been product launches which feature recyclable bio-based plastics or biodegradable materials. Although still a niche, there is a potential for greater adoption of compostable solutions. 


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Nature Valley Sweet and Salty Nut Peanut Chewy Granola Bars (US). Six individually wrapped sweet and salty peanut granola bars dipped in peanut butter coating, bursting with peanut butter. Comes in a carton box made with 100% recycled paperboard.