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Ready meal revamps

May 2023

Product launches in the ready meal subcategory are gaining ground globally with +1% growth between 2018-2022 (CAGR). The leading packaging type for ready meals is a Standard Tray. There is a surge of growth in ready meal launches packed in a Pot which have had an +115% growth in the last five years. Plastic – Not Specified is the leading material for ready meal launches, but there has been a +15% growth in Glass packaging used for ready meals in the last five years. Furthermore, Recyclable is the leading environmental claim.

My Protein
La Toque Montagnarde
Natsu
Sainsbury's
Disco
Woolworths Food
Super Nature
Dimmidisi
Charal
Pollen and Grace

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Myprotein Piri Piri Chicken with Rice (UK)

  • Cooked, seared chicken breast strips in a spicy piri piri sauce with cooked long grain rice, a vegetable mix of grilled red pepper, sweetcorn, and peas with sugar and sweetener. 
  • Comes in a 550 g plastic pot held in a cardboard sleeve.
Innova Market Insights data indicates a 29% increase in plant-based packaging claims for F&B launches globally from July 2019 to June 2024. The leading category for these launches was Dairy, with 23% of launches from July 2023 to June 2024 but there is a steep increase in the use of plant-based packaging for other categories such as Confectionery.  Additionally, Folded Box was the leading packaging type for plant-based packaging with a 20% share of NPD.
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As consumers become more aware of environmental sustainability, they increasingly prefer F&B products packed in eco-friendly alternatives over traditional materials. Sustainable rigid plastics provide a durable option for food packaging.
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Packaging manufacturers are innovating their solutions to minimize food waste. By extending the shelf life of perishable items with protective barriers, packaging helps keep food fresh longer. Innovations like resealable and portion-controlled designs also help minimize waste by allowing consumers to use smaller portion sizes.
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According to data from Innova Market Insights, F&B launches with premium claims grew 4% from July 2019 to June 2024. Flat pouches were the most launched packaging type, accounting for 23% of these launches, while vacuum pouches had the fastest growth at 259% over five years. Additionally, 38% of these launches featured recyclable claims, but the most significant increase was in using bio-based or plant-based packaging for premium NPD.
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As environmental concerns grow, the F&B industry is increasingly adopting sustainable barrier coatings to improve packaging. These advanced coatings, derived from bio-based, compostable or recyclable materials, enhance moisture and oxygen barriers while boosting recyclability.
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F&B packaging is becoming a gateway to immersive experiences. By adding digital elements to packaging, brands can tell their stories, showcase their values and foster community engagement. From QR codes to near-field communication and augmented reality, brands are increasing the use of technology to thrive in a competitive landscape.
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