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NPD in action: Seasonal confectionary designs

Dec 2018

Festive periods are often filled with celebration, giving brands an excuse to experiment with their packaging design to create a product with a premium positioning. Investing time and money into creative packaging can be an effective way for retailers to stand out from their competitors and, in turn, have a positive impact on sales. With the holiday season just around the corner, several confectionery brands have begun to launch limited edition offerings with a Christmas themed packaging design.

Ferrero Rocher Crisp Hazelnut And Milk Chocolate Covered Specialty With A Smooth Filling And Whole Hazelnut (Bulgaria).
Lindt Hello Assorted Filled Chocolates (Germany)
Wild Ophelia Cold Brew Chocolate Coffee Bites With Peppermint Mocha (US).
Nestle After Eight Mint Chocolate Thins (Germany)
Frey Crunchy Clouds Milk Chocolate Pieces With Cinnamon Cookies And Almonds (Switzerland)
Lindt Susse Grusse Whole Milk Chocolates With Various Fillings For Christmas Time (Germany).
Riegelein Confiserie Bio Organic Milk Chocolate Santa Claus Minis (France)
Marks And Spencer Santa Got Stuck Up The Chimney: Fruit Flavored Jelly Presents (UK)
M&M’s Milk Chocolate In A Sugar Shell (UK).
Nestlé Kitkat Senses Wafer Fingers Covered In Milk Chocolate With Hazelnut, Salted Caramel And Double Chocolate (UK).

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Wild Ophelia Cold Brew Chocolate Coffee Bites With Peppermint Mocha (US). Wild Ophelia’s Cold Brew Chocolate Coffee Bites, with peppermint mocha flavored filling, are individually wrapped using plastic wrappers and held in a stand-up plastic pouch.

Innova Market Insights data indicates that F&B launches in glass packaging are gaining ground, with a 5% average annual growth from 2019 to 2023. Thirty-six percent of these launches in 2023 were Sauces & Seasonings, with a substantial increase in the Fruit & Vegetables sector. Additionally, 81% of these glass packaging launches had Recyclable claims.
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Innova Market Insights data indicates that F&B packaging with reusable claims has surged with an average annual growth rate of 18% between 2019—2023. Sauces & seasonings were the top category for reusable packaging in 2023. Meanwhile, there was a 106% growth in the incorporation of reusable packaging claims within Meat, Fish & Eggs packaging. 
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Innova Market Insights data indicates a surge of growth for easter food & beverage launches, with 19% growth from 2019 to 2023. The top packaging types for these launches were Wrapper (55%), Folded Box (28%), and Flat Pouch (26%). The top packaging materials for easter launches were Plastic – Not Specified (59%), Aluminum Foil (42%) and Cartons (29%). Less than 1 out of 3 launches had a Recyclable packaging claim.
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Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
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Innova Market Insights data indicates that in 2023, more than one in three global Baby & Toddler launches were packed in Flat Pouches, but product launches in Pot packaging registered a 176% growth rate from 2019 to 2023. Fifty-eight percent of these products were launched in plastic packaging and 26% of these launches had a recyclable packaging claim.
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F&B launches during Valentine’s season registered a growth rate of 6% between October 2018 – September 2023. Confectionery led the way, constituting over two-thirds of the launches in this period. Plastic remained a crucial packaging material, accounting for 71% of launches. Aluminum-packed products showcased innovation with a 20% CAGR (Global, October 2018 – September 2023). Meanwhile, a shift toward recyclable packaging was noticed, and responsible sourcing claims gained traction.
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