NPD in action: Seasonal confectionary designs

Dec 2018

Festive periods are often filled with celebration, giving brands an excuse to experiment with their packaging design to create a product with a premium positioning. Investing time and money into creative packaging can be an effective way for retailers to stand out from their competitors and, in turn, have a positive impact on sales. With the holiday season just around the corner, several confectionery brands have begun to launch limited edition offerings with a Christmas themed packaging design.


Wild Ophelia Cold Brew Chocolate Coffee Bites With Peppermint Mocha (US). Wild Ophelia’s Cold Brew Chocolate Coffee Bites, with peppermint mocha flavored filling, are individually wrapped using plastic wrappers and held in a stand-up plastic pouch.