Heinz Innovative Dual-Function Ketchup Packet Now Available Nationally

“The response from consumers who have had the chance to experience the new Dip & Squeeze Ketchup package has been overwhelmingly positive,” said John Bennett, Vice President of Marketing at Heinz.

3/1/2011 --- Today, the way Americans eat on-the-go will change forever as Heinz announces the national availability of Heinz Dip & Squeeze Ketchup, the new packaging innovation that allows for both dipping and squeezing and holds three times as much Heinz Ketchup as the traditional packet.1 After 42 years of messing with ketchup packets, people can now eat America’s Favorite Ketchup with ease.

To celebrate the availability of the new package, Friday March 4th will be declared free FryDay at Chick-fil-A restaurants. Between 2 and 4 p.m. local time, ketchup lovers who ask for Heinz Dip & Squeeze Ketchup at all Chick-fil-A restaurants will receive a free medium order of Chick-fil-A Waffle Potato Fries, limit one per customer. Chick-fil-A is the first restaurant partner to carry Dip & Squeeze Ketchup nationwide.

The Wait Is Over

Heinz Ketchup fans have been eagerly awaiting their chance to try Dip & Squeeze Ketchup since it was unveiled in 2010. Since then, the Heinz Ketchup Road Trip, a mobile tour featuring Heinz Dip & Squeeze Ketchup with a side of free fries traveled more than 5,500 miles to give ketchup lovers a chance to try the new package and share their feedback.

“The response from consumers who have had the chance to experience the new Dip & Squeeze Ketchup package has been overwhelmingly positive,” said John Bennett, Vice President of Marketing at Heinz. “People have been telling us that they love the convenience and functionality of the new package, and we are thrilled that it is now available to people nationwide.”